The Serious stuff

I am currently working as a Service Designer at Telia Sweden, specializing in security and user-centric design. My work spans everything from user interviews, workshops, usability testing, pilot studies, and focus groups to prototyping. I thrive on problem-solving and the novelty of explorative design processes, where no solution ever stays the same no matter how many times you iterate. And, of course, I enjoy navigating the ups and downs of the infamous creative process.

​

I hold a bachelor’s degree in Informatics (spring 2022) following my studies in Digital Design & Innovation at Halmstad University.
 

This portfolio is a collection of projects I have led and enjoyed working on the most, showcasing both my skills and the approaches I care about.

 

​

The personal stuff

I’m 30 years old and currently living in Norrköping, Sweden but I’m originally from a small old fishing village called Bovallstrand on the west coast. Growing up in the countryside taught me three important things:
 

1. Homegrown food always tastes better than store-bought.

2. Always double-check the bus schedule — or start walking.

3. Sometimes you have to get your hands dirty (but Comic Sans is still too much for me).
    

After high school, I traveled to Santa Barbara, California, where I discovered how much I love being creative and explorative, and also how important sunscreen is. After a short detour in Saint Martin, I landed in Gothenburg and worked as a bartender, where I learned that working with people is incredibly rewarding (especially when they tip).
 

Wanting to combine creativity, curiosity, and working with people, I moved to Halmstad to study design. That’s where I found my passion for design and also learned just how many digits a student debt can have.

Following that path led me all the way to Stockholm, where I’ve been working as a Service Designer at the largest telecom provider in the Nordics.

 

​

The fun stuff

This is the section that either seals the deal or earns me the classic “we’re sorry to inform you” email. In other words, the one my mom told me to leave out. Naturally, I didn’t listen.
 

I genuinely believe that humor, kindness, and curiosity are the cornerstones of a good life. Maybe that’s why I love design, it lets me use creativity to make things that spark joy (and occasionally confusion).
 

Some fun facts about me:

1. I’ve served Mojitos to Suzanne Reuter, Johan Ulveson, Björn Gustafsson, and Henrik Dorsin.

2. I’ve touched the world’s oldest tree.

3. I’ve been ignored by the King of Sweden.